Thursday, 29 September 2011

Planning: Semiotic analysis of Bring me the horizon album cover




This is an album cover from the band bring me the horizon. The album cover is eerily stylised which fits with our genre.



Denotation: 
A female is in the center of the album cover grasping what appears to be her own intestines. Her face expresses no emotion or pain, which gives the cover a paranormal as you would expect her to be in pain. The reverse side of the cover has a close up image of the female’s hands and waist, which are drenched in blood implying a wound. The track listing and barcode covers up much of the detail of the wound. In comparison, the typography on the front cover is transparent which does not take attention away from the detail and gore of the female.

Connotation: 
The theme of horror is clearly established by the gore and surreal lack of emotion portrayed by the female. This connotes that the music or any music videos may be less mainstream due to the violent theme suggested. The contrasts of black, white and red connotes that the scene is synthetic rather than natural. The emotionless expression on her face connotes that she is disconnected from the world and may be supernatural due to the fact that a human should be in intense pain. The close up of the blood drenched hands symbolizes the horror that we wanted to incorporate in both our single cover and our movie. The track listing and barcode covers up much of the detail of the wound this connotes the sense of fear of the unknown, which can create fear as you don’t know what is hiding behind it. Overall we like the idea of the female protagonist looking creepy and suggestive and we would like to incorporate this theme in our single cover.

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