After reviewing our first draft, we felt that a creepily edited photograph of our location, the woods, as a background would make it eye-catching and changing the middle "11" to red would be an interesting marketing technique.
We tried to incorporate aspects of an advert which we had picked up on whilst doing our semiotic analyses- such as a graphic background similar to the one used for the CD single, and similar fonts used as the ones on the Single cover. Like our semiotic analyses, we placed the front cover of our single on the advert to ensure that the potential buyer would know what to look for in a store. Also, at the bottom of the advert, we included some reviews as this would be ideal for an advert because it could tempt people into purchasing the record. Also, we decided to add "Available on Itunes" in order to be relevant with media technologies today. In today's society, a hugh percentage of music sales comes from technological ways such as purchasing of Itunes or buying mp3 off of Amazon. Again, to keep in line with the official Skrillex font, we decided to make the two 1's in the middle of "11.11.11" in red as it mirrored the two "LL" used in the name. We decided to add a white border surrounding the single cover to make it more distinct against the background which has similar colours. It also makes it a distinct product.
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