FINAL Ancillary Text #2: Magazine Advertisement

This is our final magazine advert.
After reviewing our first draft, we felt that a creepily edited  photograph of our location, the woods, as a background would make it eye-catching and changing the middle "11" to red would be an interesting marketing technique. 


We tried to incorporate aspects of an advert which we had picked up on whilst doing our semiotic analyses- such as a graphic background similar to the one used for the CD single, and similar fonts used as the ones on the Single cover. Like our semiotic analyses, we placed the front cover of our single on the advert to ensure that the potential buyer would know what to look for in a store. Also, at the bottom of the advert, we included some reviews as this would be ideal for an advert because it could tempt people into purchasing the record. Also, we decided to add "Available on Itunes" in order to be relevant with media technologies today. In today's society, a hugh percentage of music sales comes from technological ways such as purchasing of Itunes or buying mp3 off of Amazon. Again, to keep in line with the official Skrillex font, we decided to make the two 1's in the middle of "11.11.11" in red as it mirrored the two "LL" used in the name. We decided to add a white border surrounding the single cover to make it more distinct against the background which has similar colours. It also makes it a distinct product.

FINAL Ancillary Text #1: Single Cover

This is the final digipak. All of the images used were taken by us and edited using Photoshop. On the front cover, we decided to have the protagonist, Alice; the eyes have been edited to look possessed as this matches our branding: "Nightmare Alice". Also, the graphics that looks like scratches on the back and inside are images of Burnham Beeches edited to look creepy and claw-like. This again is in line with our Music Video as we filmed there to start and end the video. For the typography, we decided to try and mimic the official Skrillex font by putting the "LL" in red. This would give a realistic sense to our single if it was official. On the inside covers, we have reduced the opacity of some well known inter-textual references to Alice in Wonderland to give the suggestion of the theme: the eat me/drink me labels are seen on the inside left along with the pocket watch. Also, on the actual CD, we have faded one of the monsters featured in our Music Video to again give a sense of branding and continuity from Video to Ancillary Texts. 

Ancillary Planning: Ideas for Final Single Cover

These are all original photographs taken by us of the props we used for our music video. For our single cover, we asked a few peers what they thought and the agreed with us that we needed to suggest Alice in Wonderland a lot more through the cover. To do this, we think placing our props in various places around the single cover will be effective and not overboard in the sense that it would look out of place and roughly edited. This will then help us create a sense of branding and will ensure that the target audience will link our single cover with the nightmare-ish Alice in Wonderland theme of our music video.

DRAFT Ancillary Text #1: Single Cover

This is our first draft of our Single Cover. We have used original images which we feel portray our genre of music as well as the theme of our music video well. The creepy, horror sense is definitely felt yet we feel it does not link to Alice in Wonderland as much as we would like it to. We might add some photos of our props and actors in order to create a sense of branding between our music video and single cover.

DRAFT Ancillary Text #2: Magazine Advertisement

This is our first draft of the Magazine Advertisement. We have tried to incorporate various techniques which we discovered through our semiotic analyses. Despite the techniques which we have utilised, we still feel that the text does not stand out as much as we would like. The single cover is centre of the advert which is key to grabbing our target market's attention but the plain black background seems a bit plain in comparison to how we feel out music video is. For a first draft, we like the typography and layout but we may aesthetically alter the advert to make it more eye-catching and relevant to our music video.

Ancillary Planning: The Font Choice

These are the fonts that we are trying to chose between and are all taken from "www.dafont.com". For our single and magazine advert, we want to ensure that the font looks close to the "Skrillex" one and goes with the sense of branding that would normally come with a techno/dubstep track. 

Ancillary Planning: Ideas for the Single Cover

All of these images have a similar "creepy" theme which is what we are aiming for. We decided to experiment with a variety of images before narrowing it down to one. This will allow us to ensure that we pick the right one for what we want. We used Photoshop to create the effects and when we have decided on what image we will use, we will do a step by step guide on how we create the final image. These are all our own images